Wholesale Blog

A Brief Guide to Chanel Authentication & Serial Numbers

No brand is safe from fakes and that’s especially true when it comes to the luxury designers. Thankfully, each designer has their own distinctive traits that are telltale signs of the real from the fake. When it comes to Chanel, certain subtleties in the material or hardware can be a clear indicator of fraud, and so can a serial number that doesn't add up to the year of production, and that’s why it’s so important to familiarize yourself with these red flags so you can rest easy knowing your bag is the real deal.

Mary Zubritsky

No brand is safe from fakes and that’s especially true when it comes to the luxury designers. Thankfully, each designer has their own distinctive traits that are telltale signs of the real from the fake. When it comes to Chanel, certain subtleties in the material or hardware can be a clear indicator of fraud, and so can a serial number that doesn’t add up to the year of production, and that’s why it’s so important to familiarize yourself with these red flags so you can rest easy knowing your bag is the real deal.

We work with experts who have years of experience authenticating Chanel bags. And if you buy a Chanel bag from LePrix Wholesale, you’ve got immediate access to some of the industry’s best and most trusted authenticators, but sometimes you need to do a quick check yourself, and one of the quickest and easiest ways to check to see if your bag is real, or just a really good fake, is by comparing the bag’s sticker hologram to the Chanel serial number guide we’ve supplied below.

But first, let’s quickly look at other telltale signs.

QUILTING

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The most obvious way to tell a real Chanel from a fake is the quality of the quilting pattern and symmetry. Real Chanel bags are most often crafted of supple lambskin, caviar leather or calfskin which creates distinctive and flawless diamond-shaped patterns. On certain Chanel bags like the 2.55, you should check the rear pocket of the bag to make sure the quilted pattern on the back pocket lines up with the pattern of the bag itself. If the patterns don’t match up, you probably have a fake on your hands.

STITCH QUALITY AND COUNT

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Chanel bags have a high stitch count and most often there should be 10 or more stitches per edge of the quilting. While the exact number of stitches varies per bag, if you see a low stitch count per diamond, you might be looking at a fake. Also, there should never be loose threads, bumps or obvious mistakes.

HARDWARE

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Open the flap of the bag and look at the CC lock plate. The older Chanel bags feature a flathead screw on the lock plate, while the newer bags have star-shaped screws. If you see an X-shaped one, it’s probably a fake. Also make sure the color of the hardware matches the stamping inside the bag. And also make sure the C’s overlap correctly on the CC logo hardware.

ZIPPERS

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Chanel most commonly uses zippers like the Lampo, DMC, YKK and the Eclair zipper, or the triple C in a circle.

CHANEL’S SERIAL NUMBERS

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Chanel handbags have hologram stickers with serial numbers and a date code sewn inside the bag. The hologram stickers and serial numbers have changed almost every year since 1986 so it’s important you compare the sticker in your bag to the Chanel hologram sticker guide, you’ll find below.

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Sometimes the hologram stickers will fall off vintage or pre-owned Chanel bags, but that doesn’t mean it’s fake. You can usually tell the sticker’s adhesive residue where it was once located. Fake bags may also feature fake hologram stickers, but they fall off easily. The fake ones are missing details. Chanel has details in their holograms.

The year the bag was made is determined by the number of digits in the serial number. If the serial number has eight digits, it was produced from 2005 to today. And if it has seven digits, the year of production is determined by the first digit. If the serial number doesn’t follow the chart above or has more than eight digits, it’s probably a fake.

Counterfeiters have become very crafty and can create a serial number that fits the chart, and that’s why you should also focus on the way the sticker looks. Authentic serial number stickers will feature a combo of the CC logo markings and an X-shape that’s cut into the tape to prevent the removal with damage and little reflective speckles.

LEPRIX WHOLESALE

Meet LePrix Wholesale, the most trusted and largest online platform to source authentic, pre-owned luxury. With LePrix Wholesale at your service, you have immediate access to all the bestselling designer pieces for your resale business.

You’ll never again have to spend countless hours searching for the hottest Louis Vuitton pochette or the classic Chanel bag at a healthy margin. Or stress over currency conversions, the customs and shipping process, or the authenticity of your purchases. Every item on LePrix Wholesale is inspected and authenticated multiple times. You can easily add a Certificate of Authenticity with your order.

On our wholesale platform, every item comes with a description, condition, and letter grade for top brands. By leveraging deep data analytics and AI, our platform also shows you a suggested minimum resale price and estimated profit margin for top pre-owned brands like Chanel, Hermès and Dior. Every item is LePrix-vetted and inspected so you and your customers can rest assured knowing that each purchase is authentic.

If you’re a business, you may qualify for exclusive access to authentic, pre-owned designer bags, jewelry, and accessories at wholesale prices. Find out more here.

ABOUT LEPRIX

LePrix means “the price” and “the prize” in French, which captures the spirit of the hunt for pre-owned luxury. The thrill of the hunt sparked the launch of the world’s largest marketplace enabling access to shop over 600 designer consignment boutiques online. While working with hundreds of the world’s best consignment boutiques, we discovered that our store partners were wasting a lot of time and energy sourcing inventory to grow their businesses. They needed a convenient way to source more top-selling products like Louis Vuitton, Chanel, Gucci, etc. from other trusted resale businesses. And that is how LePrix Wholesale was born.

In 2018, LePrix launched LePrix Wholesale, which is the only marketplace in the U.S. unlocking access to pre-owned, pre-authenticated luxury from the world’s most trusted suppliers at deeply discounted prices. Our team of experts carefully select suppliers, curate the most desirable inventory and inspect your orders before shipment. You will be assigned a dedicated account manager to help you optimize your wholesale buying experience. We believe in empowering businesses like yours with the right tools (access to top sellers, inventory you need, or valuable resources) and support to help you grow your business.

*LePrix is not affiliated with any brands in any manner. All items are LePrix Vetted and Approved: LePrix’s team of specialists inspect every item before it’s listed and sold on LePrix Wholesale.