​Are You a Member of Clubhouse? Get the Inside Scoop.

There’s a new VIP club out there, but you need an exclusive invite by an existing member to get on the guest list! No, it’s not Soho House 2.0…have you heard about Clubhouse? It’s an invitation-only, audio chat app and podcast mecca that lets like-minded people gather in chat rooms to listen to and discuss podcasts…and whatever’s top of mind.

Clubhouse is great for the fashion industry, and your business too.

  • You’ll learn from industry experts (Naomi Campbell, Ted Baker, Virgil Abloh, StockX Co-Founder, Josh Luber, and more) about how to grow your business
  • You’ll be able to get the word out about your business
  • You can establish yourself as an expert in the industry
  • You might even get the opportunity to chat with the experts and get advice from them too
  • It’s also great to hear from other business owners just like you

Launched in early 2020 as a way for Silicon Valley venture capitalists to communicate with one another while quarantined, this social media app—that’s only available for iOS—is all the rage these days. Loved by heavy hitters like Elon Musk, Mark Cuban and Drake, this app is built on exclusivity, so you need an invitation, or you can simply sign up and hope one of your friends lets you in on the secret.

Anyone remember the buzz surrounding A Small World in 2003? It’s a little like that but without a hefty price tag and a waitlist that’s years long.

How it Works

First, you need an iPhone (sorry Androiders), then go to the app store and download the app. Enter your information and either you’ll be placed on the waitlist or if you have an invite, enter the code. If you’re lucky, someone you know will recognize you and grant you VIP access.

Once you’re accepted, you’ll fill out additional information about your likes and interests and upload your photo. The algorithm then corresponds with your address book and who you choose to follow—of course, I went straight to the fashion rooms. Then, get chatting one-on-one with friends or join a “club”!

The chat rooms are separated into two types of people, the speakers, and the listeners, and you’ll be able to see who else is in the conversation. With a focus on audio instead of text, photos, or videos, that means the speaker or listener doesn’t need to worry about turning on a camera, which should be welcomed break from the exhausting video calls we’ve become accustomed to in the past year.

A moderator oversees the ”clubs” and can let someone join in on the conversation or kick them out if they’re being disrespectful.

Clubhouse for the Fashion Set

As the popularity of Clubhouse grows, so will the number of fashion designers, influencers, editors, and style aficionados, which means they’ll suddenly be within your reach via live podcast-style convos, panel discussions, and networking opportunities.

Sign up for the Clubhouse waitlist today, and reap the benefits tomorrow!


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