How to Add Pre-Owned Luxury to Your Assortment

HOW TO LAUNCH VINTAGE LUXURY

So, you’ve decided to add designer consignment to your contemporary mix. Congrats! It’s no secret that social media influencers, TikTok trendsetters, and celebrities ensure luxury handbags and accessories by Louis Vuitton, Gucci, and Dior are in your face more than ever before—and that means demand for designer resale is about to reach a boiling point. Right now, the global luxury market is growing four times faster than the primary luxury market, it’s dominated by the secondhand buyer, and it’s on fire.

Demand for vintage and secondhand designer items has risen in the past few years due to sustainability concerns, fashion flashbacks, uniqueness, and the high price of brand-new items—especially during a pandemic.

ACCESS TO GOODS

If you live in an area where the locals are not consigning authentic Louis Vuitton Speedy Bags, Lady Dior Bags or Gucci Belts, LePrix Wholesale can open so many doors to the next level of luxury.

With new platforms opening up the vintage landscape, the ways to shop and sell have changed for the better. Designer resale is the NEW black and no matter where you’re based, you have access to whatever items your heart—or your customer’s heart—desires.

LUXURY CONSIGNMENT IS HOT!

In 2020, five luxury fashion brands landed in the top 10 of the most searched apparel lines according to Brand Directory, and they are: Gucci, Louis Vuitton, Cartier, Chanel, and Hermès. Now, imagine how much your business would benefit from having just one of those brands listed on your site—not to mention something as in-demand as a pre-owned Louis Vuitton Neverfull or a vintage Chanel Classic Flap bag!

With millions of fabulous luxury items just waiting to be rediscovered and loved again, and the timelessness and durability of these goods, we think they’d make the most amazing addition to your consignment boutique.

GETTING STARTED WITH VINTAGE LUXURY

How should you approach luxury consignment? And which brands and products should you sell first?

According to Jeanette Oh, LePrix’s Wholesale expert…you should never worry about whether you have the correct customer base for the following items because the answer is always YES! You see, most women want a little slice of luxury in their life, but they just don’t think it’s attainable—nor do they know where to find it. Designer resale is the perfect opportunity to introduce a new and enjoyable experience with your shoppers.

It’s important you start with some of the most recognizable brands like Louis Vuitton and Gucci, that way you’re sure to make an impact. Then announce your new venture to your customers so they know you’re selling luxury resale items. And once you establish a stronger customer base, absolutely reach for Chanel and Hermès!

THE DESIGNER GOODS

To get started, stock up on a few in-demand designers (like Louis Vuitton and Gucci) and simpler pieces. Basic is your best bet so we’d suggest the Louis Vuitton Neverfull MM, the Speedy 30-35, Gucci GG Supreme Messenger bag or a Prada nylon backpack. For LV and Gucci, stick to monogram at first and then branch out as you grow your customer base. Customers will probably tell you what they wish you had in store and you can use that as an opportunity to build their wishlist and give them what they want.

PRO TIP: When you secure a wishlist item that is remarkable, don’t forget to post it to your social media so people can see what’s in store!

Small leather goods, like a Gucci wallet, are luxury gateway pieces. But don’t focus exclusively on small leather goods — just think of them as an investment to hook an aspirational customer. Variety is key so also sprinkle in some Chanel card cases, designer necklaces, and coin purses too.

If you’ve yet to establish yourself as a luxury reseller, people will question the authenticity of your items, so please don’t forget the Certificates of Authenticity to build trust and confidence. Plus, it’ll keep you protected if someone really feels like you sold them a dud.

Interested in learning more? Contact us wholesale@leprix.com for more info.





2021 Wholesale Trend Report

What’s trending in 2021? Find out what brands, styles and even conditions are more popular this year than last. ...

Read More

​Are You a Member of Clubhouse? Get the Inside Scoop.

There’s a new VIP club out there, but you need an exclusive invite by an existing member to get on the guest list! No, it’s not Soho House 2.0…have you heard about Clubhouse? It’s an invitation-only, audio chat app and podcast mecca that lets like-minded people gather in chat...

Read More

​HERMÈS BLIND STAMP GUIDE

HERMÈS BIRKIN STAMP GUIDE So, you’d like to add some Birkins to your store in 2021? We support this decision. Despite the pandemic, the Hermès Birkin is still the world’s most coveted, exclusive, and elusive bag—so go ahead and stock up! But before you purchase a dozen...

Read More

​Stock Up: 2021 Trends for Your Boutique

Tick, tock…it’s time to think about fashion trends and the type of items to stock in your resale boutique for 2021. While the past year has been anything but normal, there is light at the end of the tunnel, and shops need to be prepared for the arrival of new traffic—both foot...

Read More

How to Add Pre-Owned Luxury to Your Assortment

HOW TO LAUNCH VINTAGE LUXURY So, you’ve decided to add designer consignment to your contemporary mix. Congrats! It’s no secret that social media influencers, TikTok trendsetters, and celebrities ensure luxury handbags and accessories by Louis Vuitton, Gucci, and Dior are in...

Read More

How Easy is the Wholesale Process?

Blog: How Easy is the Wholesale Process? 2020 has been quite the wild ride, but remember we’re here to support your business. Whether you’re just now allowing people into your consignment boutique, or you’ve moved totally online, you still need great inventory. LePrix...

Read More