​Incorporating Instagram Reels into Your Marketing Strategy

If TikTok seems a little intimidating, you’re not alone. While we’ve all seen brilliant reels, we’re no longer 21-years-old, and the thought of joining and learning yet another social media platform is time-consuming and overwhelming.

Instagram understands, and that’s why they’ve created Reels, which is essentially their very own version of TikTok. Instagram Reels—which is influenced by who you already follow, the content you interact with, and where you’re located—allows users to create, cut, and edit 3 to 30-second video clips featuring text, music, stickers, and filters, and share it to their Stories, the Explore Feed, and the Reels tab on their profile.


WHY SHOULD YOU USE INSTAGRAM REELS?

We understand it’s getting harder to keep up with technology these days, and you probably just mastered Instagram Live (so did we!), but in order for your brand to remain relevant, on-trend, and to keep up with consumer demand, you must adapt again.

Ok, if you’re already on Instagram you’re probably wondering,” Why should I add Reels too?” Because it’s hot!

Modeled after the wildly successful TikTok model, Instagram Reels uses the same quick and quirky formula to attract and thrill Instagram users. Plus, since it’s Insta’s hottest new feature, the algorithms are favoring accounts that are regularly using and engaging with Reels.

You can use these short videos to reach an even bigger audience, turn them into followers, and turn the followers into customers by educating them, showcasing your products and services, and just by being YOU. And, if you’re clever enough, you might even go viral which could mean big bucks for you and your brand.


INSTAGRAM REELS HAS REELED YOU IN

So, you’ve been bitten by the IG Reels bug. Now what?

Check out your competitors to see if and how they’re using Reels. Then, teach yourself how to use Reels, making sure to capitalize on your creative skills (or hire someone to help), figure out what makes your business unique and stand out from the rest!

Use Reels to create how-to videos, tell your story, share tips and tricks, exclusive product launches, or before and after videos.

But above all else, JUST HAVE FUN! It’ll pay off in the end.

HOW TO START SELLING PRE-OWNED HERMÈS IN YOUR SHOP

Does your store stock just the go-to staples like the pre-owned Louis Vuitton Neverfulls and Speedys? If the answer is yes, we need to talk…about Hermès. We understand Hermès can be a bit intimidating. With a higher price point and for the more discerning customer, it can be a...

Read More

​HOW TO PRICE YOUR DESIGNER RESALE ITEMS

Whether you received a shipment of limited-edition bags by Louis Vuitton, or your customer dropped off a few vintage Hermès silk scarves, you need to know how to price them. And while the pricing for some items might be common knowledge—the Chanel 19 medium is nearly impossible...

Read More

​Incorporating Instagram Reels into Your Marketing Strategy

If TikTok seems a little intimidating, you’re not alone. While we’ve all seen brilliant reels, we’re no longer 21-years-old, and the thought of joining and learning yet another social media platform is time-consuming and overwhelming. Instagram understands, and that’s why...

Read More

​Flashback to Y2K Bags: Pochettes & Baguettes on Your Customers' Most-Wanted List

When the pandemic struck, online shoppers stocked up on marked-down merchandise as prices of clothing, shoes and small accessories dropped due to stagnant inventory. Meanwhile, the top-tier luxury labels like Louis Vuitton, Gucci, Dior, and Chanel raised their retail prices from...

Read More

2021 Wholesale Trend Report

What’s trending in 2021? Find out what brands, styles and even conditions are more popular this year than last. ...

Read More

​Are You a Member of Clubhouse? Get the Inside Scoop.

There’s a new VIP club out there, but you need an exclusive invite by an existing member to get on the guest list! No, it’s not Soho House 2.0…have you heard about Clubhouse? It’s an invitation-only, audio chat app and podcast mecca that lets like-minded people gather in chat...

Read More