Incorporating Instagram Reels into Your Marketing Strategy
If TikTok seems a little intimidating, you’re not alone. While we’ve all seen brilliant reels, we’re no longer 21-years-old, and the thought of joining and learning yet another social media platform is time-consuming and overwhelming.
Instagram understands, and that’s why they’ve created Reels, which is essentially their very own version of TikTok. Instagram Reels—which is influenced by who you already follow, the content you interact with, and where you’re located—allows users to create, cut, and edit 3 to 30-second video clips featuring text, music, stickers, and filters, and share it to their Stories, the Explore Feed, and the Reels tab on their profile.
WHY SHOULD YOU USE INSTAGRAM REELS?
We understand it’s getting harder to keep up with technology these days, and you probably just mastered Instagram Live (so did we!), but in order for your brand to remain relevant, on-trend, and to keep up with consumer demand, you must adapt again.
Ok, if you’re already on Instagram you’re probably wondering,” Why should I add Reels too?” Because it’s hot!
Modeled after the wildly successful TikTok model, Instagram Reels uses the same quick and quirky formula to attract and thrill Instagram users. Plus, since it’s Insta’s hottest new feature, the algorithms are favoring accounts that are regularly using and engaging with Reels.
You can use these short videos to reach an even bigger audience, turn them into followers, and turn the followers into customers by educating them, showcasing your products and services, and just by being YOU. And, if you’re clever enough, you might even go viral which could mean big bucks for you and your brand.
INSTAGRAM REELS HAS REELED YOU IN
So, you’ve been bitten by the IG Reels bug. Now what?
Check out your competitors to see if and how they’re using Reels. Then, teach yourself how to use Reels, making sure to capitalize on your creative skills (or hire someone to help), figure out what makes your business unique and stand out from the rest!
Use Reels to create how-to videos, tell your story, share tips and tricks, exclusive product launches, or before and after videos.
But above all else, JUST HAVE FUN! It’ll pay off in the end.